B2K Hits the Soundwaves with Anti-Drug Message forming Partnership for a Drug-Free America® And Musicians' Assistance Program Pop Sensation Donates Time to Help Prevent Drug Use

Contact:    
Nora Roach, PDFA (212) 973-3530
   
La'Verne Perry-Kennedy, Epic Records (212) 833-7003

Ronnie Lippin, Musicians'Assistance Program (323) 965-1990
                           

B2K Hits the Soundwaves with Anti-Drug Message form
Partnership for a Drug-Free America®
And Musicians' Assistance Program

Pop Sensation Donates Time to Help Prevent Drug Use

    NEW YORK, August 5th –Pop sensation B2K (Epic) can be heard on radios this summer singing songs such as "Uh-Huh" from their certified gold debut album, and they can also be heard delivering drug prevention messages in four different public service announcements for the Partnership for a Drug-Free America (PDFA).

Working in conjunction with the Musicians'Assistance Program (MAP), and New York's HSR Studios, the Partnership developed radio ads featuring this popular boy-band in :60, :50, :30 and :20 lengths. The drug-prevention messages, delivered via the Partnership's State/City Alliance Program, are now with stations spanning the top 75 media markets.
    B2K simply delivers the message, drugs "tear down your life." Carole Fields, co-founder and executive vice president of MAP, said, "We were grateful that such a popular, talented and young band was willing to get out there nationally and discourage drug use. They don't preach; they don't delegate; they describe what drugs can do to an individual, allowing kids to walk away with the knowledge that drugs just are not worth the risk." MAP, founded ten years ago by Buddy Arnold and Carole Fields, helps professionals in the music community address substance abuse problems. MAP offers assessment, referral and funding for treatment.
B2K, the winner of this year's "The Viewer's Choice Video of the Year" from BET, wanted to deliver messages that they felt teens could relate to – messages that spoke honestly and openly about why they don't do drugs. "We work in the studio," announces the band. "We have to know our dance routines, words to the music, and dance steps. We can't look sloppy," they say in one version of the ads. After delivering their messages in a straight-forward, matter-of-fact manner, the boys say, "You want to get somewhere? Forget about drugs."

George Moore, executive radio producer, HSR Studios, recorded and interviewed the band for the :20 and :30 ads. The second set of ads (:50 and :60) are recordings of the band talking – unscripted – about why they don't do drugs. "It was incredible just to hear their messages delivered so honestly," said Moore. "The band came together to the recording studio that day with one goal – to try to persuade teens not to use drugs."

"We were given the opportunity to have access to a band that just last summer was opening for another singing and now acting sensation, Lil Bow Wow," said Bea Bartolotta, senior vice president and director of creative development, PDFA. "Kids across the country love and listen to B2K. Fortunately, the band was willing to deliver their message that ‘B2K has ‘no room for drugs in their lives.'"





This article courtesy of http://www.addictionstopshere.com.
You may freely reprint this article on your website or in
your newsletter provided this courtesy notice and the author
name and URL remain intact.

Submit Your Article